About Me
My name is Jiayi from Henan Province of China. My major is visual communication design. This is my last year at the University of Canberra. My career plan is to be a graphic designer with a unique style.I am good at Illustrator, Photoshop, Indesign，and I can use them proficiently.
Education
2018-2020
Visual communication Design
University of Henan Engineering
2021- Present
Visual communication Design
University of Canberra
Self-evaluation
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Easy-going and congenial, with a strong sense of responsibility and good team-spirit.
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Completed all the courses in the specialized field, obtaining good command of theoretic knowledge
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Having played a couple important roles in the student organizations.
Experience
Graphic designer Brand Designer 2020 – 2021
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Production of recruitment brochures and instructor posters for One More Dance Studio in China.
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Designing a new brand concept for One More Dance Studio in China.
Art institution teacher 2021-2021
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Basic art lessons for children aged 3-7 years in art institutions. For example, colour perception and use.
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Teaching advanced art classes to children aged 8-12 years in an art institution. For example, three-dimensional composition, light and shadow relationships in sketching.
Individual skills
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Proficiency in the use of these software：Photoshop, Illustrator, Indesign, Office, Microsoft, Adobe XD.
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Strong aesthetic skills. Quite knowledgeable about aesthetics.
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Strong communication skills, good at all types of customer communication.
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I have the ability to communicate in both Chinese and English, expand the scope of the target market.
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I have studied graphic design for many years, familiar with the design process, and have good design aesthetics and creative thinking ability.
Digital Imaging Design
The theme of this poster is the Traditional
Chinese festival "Dragon Boat Festival". I chose
green as the overall color, because Dragon Boat
Festival is the summer in China, and green can
better represent summer. Also, the traditional
food zongzi eaten during the Dragon Boat
Festival also has a green wrapper. I still chose
the circular main composition, this time I chose
to put the rice dumplings on the plate in the
center of the picture. I also created several
cartoon images of zongzi to be more vivid and
lovely. In China, dragon boat races are held on
Dragon Boat Festival. Therefore, I designed the
pattern on the left of the poster to be more like
the waves that people swing when boating, which
highlights the theme of the festival. The Dragon
Boat Festival is also a rainy season in China, so I
also created some lines like rain falling.
JOYTOWN's logo design is based on a house motif with some changes. The designer derived the letter J from the line on the right side of the house in the logo. The link between the line on the left and the line on the roof also forms the letter Y. The circle in the center of the pattern was chosen to represent the vitality of orange. The whole thing looks like an energetic young man or a doorbell. The whole logo integrates the elements of the brand name, and the pattern of the house also adds interest and vitality, which also echoes the brand's market positioning aimed at young people.The overall logo is more like the pattern of apartment, so that the whole feeling looks more warm, friendly and more in line with the brand's market positioning.
Real Estate Brand Image Design
Brand Image Design
I choose to make this logo because the theme I want to make is probably related to eye products. The letter A on the logo is the first letter of my brand name, and the circle below is an eyeball-like shape that echoes the theme of the product I want to make. I added stars to the eyeball part, which also echoes the German 'Stern' in my brand name. The combination of letters and patterns became my final logo. In the final choice of color, I chose # 1E284E and # B38B1D as the main colors. The logo color symbolizes the deep blue of the vast night sky and the golden color of the twinkling stars. Because it is more in line with the bright feeling that I want to look like stars in my eyes, which is also the concept of my brand. As for the commercial logo, I chose to reverse the logo image into twosymmetrical eyes, which I think is more creative and fits my theme.
Snack Guide Design
This is a snack guide to recent events at the University of Canberra, using the official University of Canberra colour palette throughout. Some event related vector graphics were created using Illustrator. The purpose of this design is to make it easier for participants to find the destination and time of the event.
On the back of the manual is a map of the University of Canberra. The specific locations of different events are marked on it to provide convenience for people to attend the activities.
Snack Guide Design
This is a snack guide to recent events at the University of Canberra, using the official University of Canberra colour palette throughout. Some event related vector graphics were created using Illustrator. The purpose of this design is to make it easier for participants to find the destination and time of the event.
On the back of the manual is a map of the University of Canberra. The specific locations of different events are marked on it to provide convenience for people to attend the activities.
Experiential Graphic Design
This is a small application, QR code, Self-check kiosk prototype that I designed for the supermarket Aldi, a complete information-oriented system. Based on research to understand the needs of the customer and to develop a system that is useful for them and helps them to shop easily and quickly.
Information Graphic Design
This is my information graphic design based on data from a survey of all Australian schools. The overall colour palette is a vibrant trio of colours. The vector graphics were also chosen to match the style of the school. The bottom half of the poster is also laid out like a school book. The top half is a map of the school, which is often seen in schools.
